Personalised Magnets

These days, there is almost no line drawn anymore between business and leisure time. More and more, we are blurring that middle ground and doing business as we socialize, and socializing while we do business. With such a vast area now available to us in which to be at-the-ready, for absolutely anything, we have to always be on the lookout for the best and most economical tools to help us further our cause . . . whatever our cause may be.

One tool all of us can use is personalised magnets. Magnets have always been fun, and many people hesitate to get rid of them simply because they have a purpose. They are, well, they are simply magnetic, literally. It is hard to toss personalised magnets because it’s like we’ve received a gift of some sort when they come to us in the mail. When a message is relayed in a utilitarian fashion, rather than through just a paper notice or maybe an e-mail, that message somehow gets more immediately noticed. Personalised magnets are a perfect vehicle to use to carry your message to what you will hope is a waiting and eager public.

From there, it really does depend on the meat of your message, so you will want to make every effort possible to see that your personalised magnets say just the right thing. Your personalised magnets may get through the door and affixed to the front of a fridge, every single time, but if your message doesn’t take hold and ring true with the recipient of your personalised magnets, you have not sealed the deal. There are many facets to consider when you create your personalised magnets.

Consider using some bright and happy colors. Color always catches attention. Personalised magnets pull the eye towards them. They can easily be displayed because they will lighten up an area. If you put your personalised magnets together with color choices that will stick in someone’s memory bank, you are more likely to get them to remember your message, as well just the happy little magnet.

Personalised magnets come in a variety of shapes and sizes but most are not all that big so don’t use too many words on them. Figure out how best to economize what you have to say on your personalised magnets, and arrange it all so that it fits just right. You want your personalised magnets to be a decoration first and a message-carrier second, and you want to make sure those two functions go together seamlessly. This is a difficult wire to walk, though, since you definitely want your message remembered while, at the same time, you want to see to it that you have an eye-pleasing creation. What can you do to make your case and keep you and your message in the forefront of those who receive your personalised magnets?

You should never underestimate the power of the font. If different fonts didn’t elicit strikingly different moods and mindsets, every single message that ever went out would be printed in exactly the same way. Consider a personalised magnet which has words written in an old-fashioned, thick, flower-y style . . . and it is advertising a revolutionary new, high-tech way to search the internet in just seconds. Unless this tactic was used carefully and intentionally—even then it would be a hard sell—there is a disconnect in the words portrayed and how they are portrayed. This could very well make the personalised magnets carrying these words out-and-out useless as a message carrier. They would without a doubt have benefited from a good designer who understood the marriage between these two crucial pieces.

Someone who has excellent design style is the right person to put together personalised magnets. If that person is you, and you are sure that you can field all the varying parts of the effort to make your personalised magnets successful, then go for it. Remember, though, there is any number of minute components involved in the job of creating successful personalised magnets. Forget just one of them, and you will likely waste your hard-earned money and a lot of time on personalised magnets that just don’t quite reach their intended mark.

Are you going to use a photograph as the background for your personalised magnets? Will it bleed over the edges of the magnet, or are you going to frame it so that it fits perfectly inside the physical sides of the personalised magnets? Will you use just one color for your text, or go for multiple colors? If you go with more than one color, how will you distribute the colors between the different words of your text so that everything compliments everything else?

Don’t forget to consider the purpose of your personalised magnets when you are adding, subtracting, and rearranging all the pieces of the design palette. If you have something serious to share with a large audience, your arrangement will be different than if you are using personalised magnets as a keepsake in your bridesmaid’s thank-you packages.

One across-the-board use for personalised magnets and one use which is very popular is as coming-year calendars sent out by businesses to thank customers for business in the ending year, and asking for continued patronage in the following twelve months. Such personalised magnets as calendars are often kept and actually used—stuck to the side of a file cabinet, for example—and referenced regularly for the very reason it was created, as a calendar. And if the companies to which these personalised magnets were sent indeed need the services of the company which sent the magnet, they will likely do business with that sender.

The more you put your message in front of those who need to hear it or those you want to hear it, the more you are likely to reap positive results. Repetition with the right message brings about positive results. If you have something important to share with the general public, you will do yourself a big favor by putting that message on personalised magnets rather than just sending out a flyer, or jotting off an e-mail. Yes, the personalised magnets may cost you a few more cents at the outset but you will get that back, and then some, with the magnified results.